Dr DAVID WINSTER PRAVEENRAJ D
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A Systematic Research Review And Meta-Analysis Of Environmental Sciences And Management Models | Acta Innovations / 55 / -- / 49 - 58 | 2300-5599 | 01-Feb-2025 |
| 2 | Using a Structural Equation Modelling Approach to Figure out How Personality Types Affect Happiness at Work | Pacific Business Review International / / / 157 - 172 | 0974-438X | 25-Jan-2025 |
| 3 | Analysis, Assessment, And Management Of Environmental Air Pollution Using Environmental Engineering In Developing Countries | Acta Innovations / 54 / -- / 12 - 21 | 2300-5599 | 27-Nov-2024 |
| 4 | Study of Innovative Packaging Designs that Create a Long-Lasting Impression on the Consumers Mind | Pacific Business Review International / 17 / 2 / - | 0974-438X | 05-Aug-2024 |
| 5 | Factor Influencing Consumers' Behavioural Intention towards the Adoption of Mobile Payment in Saudi Arabia | Pacific Business Review International / 17 / 2 / - | 0974-438X | 05-Aug-2024 |
| 6 | Artificial Intelligence Applications in Modern Library Services | Library Progress International / 45 / 1 / 1 - 11 | 0970-1052 | 01-Aug-2024 |
| 7 | Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender | Pacific Business Review (International) / 17 / 1 / - | 0974-438X | 30-Jul-2024 |
| 8 | Management and Sales Forecasting of an E-commerce Information System Using Data Mining and Convolutional Neural Networks | Indian Journal of Information Sources and Services / / / - | 2231-6094 | 30-Jun-2024 |
| 9 | Machine Learning Integration for Enhanced Solar Power Generation Forecasting | E3S Web of Conferences / / / - | 2555-0403 | 21-Jun-2024 |
| 10 | Blockchain-service quality-service value model to tourism experience | AIP Conference Proceedings / 2971 / 1 / 020033-1 - 020033-10 | 0094-243X | 05-Jun-2024 |
| 11 | Can the Socially Responsible Investing (SRI) Index Perform Better than Market Funds? Evidence from the Indian Stock Market | Pacific Business Review International / 16 / 12 / - | 0974-438X | 01-Jun-2024 |
| 12 | Generalized p-Transmuted Neutrosophic Distributions: Theory and its Applications | International Journal of Neutrosophic Science / 24 / 3 / 201 - 219 | 2692-6148 | 14-May-2024 |
| 13 | Cryptography: Advances in Secure Communication and Data Protection | E3S Web of Conferences / / / - | 2267-1242 | 10-Sep-2023 |
| 14 | Exploring Explainable Artificial Intelligence for Transparent Decision Making | E3S Web of Conferences / / / - | 2267-1242 | 10-Sep-2023 |
| 15 | Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System | SN Computer Science / / / - | 2662-995X | 31-Jul-2023 |
| 16 | Implications of Lovemark Theory: A Study on Discreet Brands | International Journal of Professional Business Review / 20 / / 477 - 491 | 2525-3654 | 25-Apr-2023 |
| 17 | Talent acquisition-artificial intelligence to manage recruitment | E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 | 2267-1242 | 31-Mar-2023 |
| 18 | Algorithm trading and its application in stock broking services | E3S Web of Conferences / 376 / / 1 - 10 | 2267-1242 | 31-Mar-2023 |
| 19 | A Study on Customer Delight in Banking | Revista Geintec-Gestao Inovacao E Tecnologias / / / - | 2237-0722 | 07-Jun-2021 |
| 20 | Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis | Revista Geintec-Gestao Inovacao E Tecnologias / / / - | 2237-0722 | 02-Jun-2021 |
| 21 | E- Wallet ? a Technological Revolution in Digital India | International Journal of Innovative Technology and Exploring Engineering / / / 3870 - 3877 | 2278-3075 | 30-Sep-2019 |
| 22 | Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers | Journal of Theoretical and Applied Information Technology / / / - | 1817-3195 | 30-Jun-2014 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Impact of AI and the Evolution of Future Ghost Kitchens | BARANIDHARAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,SANDHYA D,CHIPPY MOHAN,RAHUL R KURUP,KULDEEP SINGH (AMITY UNIVERSITY, HARYANA, INDIA), | 979-833730434-2, 979-833730432-8 | / |
| 2 | Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions | BARANIDHARAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,RAJKUMAR R,MUHAMMAD IBRAHIM KHAN (IQRA UNIVERSITY, PAKISTAN) | 979-836937043-8, 979-836937041-4 | / |
| 3 | 3rd IEEE International Conference on Automation and Computation - Proceedings | HEMALATHA D,DAVID WINSTER PRAVEENRAJ D,IEEE | 979-833154237-5 | / |
| 4 | 3rd International Conference on Advances in Computing, Communication and Materials, ICACCM 2024 | DAVID WINSTER PRAVEENRAJ D,SHNAIN, AMMAR HAMEED,JAIN, SACHINDRA KUMAR,DEVI S.,CHIPPY MOHAN,JOSHI T.,SEMWAL S. | 979-835036797-3 | / |
| 5 | AIP Conference Proceedings | DAVID WINSTER PRAVEENRAJ D,RAMAKRISHNAN, SHEEJA,VELUTHAKKAL, JAYASHREE,MANOHARAN, GEETHA,PURUSHOTTAMASHTIKAR, SUNITHA,SELVARAJ, FRANKLINJOHN,REDDY I.R., MAHENDER K. | / | |
| 6 | International Conference on Research in Sciences, Engineering, and Technology, ICRSET 2022 | DAVID WINSTER PRAVEENRAJ D,HARIHARAN R,SHARATH AMBROSE,SUDHA E,RADHAKRISHNA, VEDAPRADHA | / | |
| 7 | E3S Web of Conferences | DAVID WINSTER PRAVEENRAJ D,MADESWARAN A,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. | / | |
| 8 | 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024 | DAVID WINSTER PRAVEENRAJ D,IEEE | 979-835036016-5 | / |
| 9 | 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024 | DAVID WINSTER PRAVEENRAJ D,PRIYADHARSINI, NEHA, SENTHURYA, ARUN KUMAR, REDDY | 979-835036016-5 | / |
| 10 | 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 | DAVID WINSTER PRAVEENRAJ D,MANASA NAGARAJA,LAKSHMI S R,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | 979-835039324-8 | / |
| 11 | 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023Dubai | DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR ,SUBRAMANI K,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | 979-835039324-8 | / |
| 12 | 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 | DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | 979-835039324-8 | / |
| 13 | E3S Web of Conferences | DAVID WINSTER PRAVEENRAJ D,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. | / | |
| 14 | Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach | DAVID WINSTER PRAVEENRAJ D, DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA | 9781032601038 | / |
| 15 | Global Perspectives on Social Media Usage Within Governments | HARIHARAN R,SUDHA E,ASHOK J,DAVID WINSTER PRAVEENRAJ D,VEDAPRADHA R | 9781668474501 | / |
| 16 | Global Perspectives on Social Media Usage Within Governments | SUDHA E,HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,CHANDAN CHAVADI, DHANABALAN THANGAM | 9781668474501 | / |
| 17 | 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 | DAVID WINSTER PRAVEENRAJ D,HUSSEIN, LAITH,TOMAR R,MARGRAT SIMI,VIMALA M,KRISHNARAJ V | 979-835030541-8 | / |
| 18 | 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 | DAVID WINSTER PRAVEENRAJ D,STANLEY VINCENT G,JASIM L.H,SANKAR GANESH S,KAVITHA P,SRIDHARAN M,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | 979-835030541-8 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Revamping Future Skills Terrain: Building workd 5.0 | Conference | Participant) | Seshadripuram College , BengaluruBengaluru (Online) | 28/05/2024 | |
| 2 | Two Day Virtual Multidisciplinary International Conference on "Revamping the Future Skills Terrain: Building World 5.0" | Conference | Participant) | Seshadripuram CollegeBengaluru | 28/05/2024 | |
| 3 | International Conference on Exploring Media Law and Ai in the post truth era, an evolving ecosystem | Conference | Adoption of Blockchain Technology in Indian Banking Sector | Presenter) | Woxsen UniversityHyderabad | 12/03/2024 |
| 4 | International Conference on Artificial Intelligence and its Applications | Conference | IoT driven dynamic behaviour intervention model for sustainable hygiene practices - Insights from household water consumption | Presenter) | DY Patil UniversityDY Patil University | 18/12/2023 |
| 5 | International Conference on Sustainable Developmental Goals and Business | Conference | Analytics in Supply Chain Marketing | Presenter) | Hindusthan College of Engineering and TechnologyCoimbatore | 30/03/2023 |
| 6 | International Conference on Sustainable Developmental Goals and Business | Conference | Insights into Performance Marketing | Presenter) | Hindusthan College of Engineering and TechnologyCoimbatore | 30/03/2023 |
| 7 | International conference on "Rethinking Commerce, Management, and Tourism - Post- Covid New Normal" | Conference | Panelist) | Garden City UniversityBangalore | 14/03/2023 | |
| 8 | ICSSR sponsored Two Days National Seminar on Nourishing Indian Economy through Banking Sector | Seminar | Flywheel Marketing - A new gen way of Marketing | Presenter) | Dr Zakir Husain CollegeIlayangudi | 01/03/2023 |
| 9 | National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective | Seminar | Digital Media Outreach and Engagement in the Education Sector including use of Social Media | Presenter) | NGM CollegePollachi | 08/02/2023 |
| 10 | National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective | Seminar | Upholding PERMA Philosophy and its impact on Emergency Saving Behaviour | Presenter) | NGM CollegePollachi | 08/02/2023 |
| 11 | International Conference on "Emerging Challenges of Green Business in Environment Sustainability" | Conference | Measuring Customer Advocacy for T Shirts in E-Commerce Platforms through Sentiment Analysis | Presenter) | Auxilium CollegeVellore | 04/02/2023 |
| 12 | ICSSR Sponsored Two Day National Seminar | Seminar | Impact of Welfare Measures on Employees' Performance and Employer Retention Practices in FMCG Company | Presenter) | Jamal Mohammad CollegeThiruchirapalli | 12/10/2022 |
| 13 | ICSSR Sponsored Two Day National Seminar | Seminar | A Study on Online Purchase Behaviour in Purchase of T-Shirts through E-Commerce Platforms | Presenter) | Jamal Mohamed CollegeThiruchirapalli | 12/10/2022 |
| 14 | International Conference on Sustainable and Innovative Business Practices | Conference | Participant) | Lexicon Management Institute of Leadership and ExcellencePune | 24/09/2022 | |
| 15 | I N T E R N A T I O N A L C O N F E R E N C E O N Innovative Trends And Challenges In Multidisciplinary Research | Conference | Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis | Presenter) | ICIMR 21 - Organizing CommitteeSathyamangalam, TamilNadu, India | 04/10/2021 |
| 16 | Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era | Conference | A study on level and influencing factors of satisfaction among users of motorcycles by Hero Motocorp | Presenter) | KIET Group of InstitutionsGhaziabad | 06/08/2021 |
| 17 | Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era | Conference | Effect of Rewards and Recognition in motiving employees of a large scale garment manufacturer | Presenter) | KIET Group of InstitutionsGhaziabad | 06/08/2021 |
| 18 | International E-Conference on Current Trends in Multidisciplinary Research | Conference | Viewer?s Emotional Affinity Towards Sports ? Sentiment Analysis For Tweets On Teams In Indian Premier League | Presenter) | Indian Academicians and Researchers AssociationDelhi | 01/08/2021 |
| 19 | International E-Conference on Current Trends in Multidisciplinary Research | Conference | Influence Of Emotional And Spiritual Intelligence On Workplace Effectiveness Of Employees | Presenter) | Indian Academicians and Researchers AssociationDelhi | 01/08/2021 |
| 20 | International E-Conference on Current Trends in Multidisciplinary Research | Conference | Impact Of Brand Equity On Market Performance In Fmcg Industry By Analyzing The Effects Of Innovation Marketing | Presenter) | Indian Academicians and Researchers AssociationDelhi | 01/08/2021 |
| 21 | ICSSR Sponsored National Conference on ?Industry 4.0: Recent Perspectives and Future Trends? | Conference | A Study On Employee Retention Practices At Textile Industries In Tamilnadu | Presenter) | Kongu Engineering College, PerunduraiPerundurai | 30/07/2021 |
| 22 | Virtual International Colloquium on Business Management and Social Innovation | Conference | Consumer Purchase Behaviour in Purchase of Green Products | Presenter) | AJK College of Arts and ScienceCoimbatore | 28/06/2021 |
| 23 | Virtual International Colloquium on Business Management and Social Innovation | Conference | A study on Customer Satisfaction towards LG Electronic Products | Presenter) | AJK College of Arts and ScienceCoimbatore | 28/06/2021 |
| 24 | Virtual International Colloquium on Business Management and Social Innovation | Conference | Assessing the Level of Service Quality provided by Hotels | Presenter) | AJK College of Arts and ScienceCoimbatore | 28/06/2021 |
| 25 | Virtual International Colloquium on Business Management and Social Innovation | Conference | Social Media As A Channel Of Marketing Communications | Presenter) | AJK College of Arts and ScienceCoimbatore | 28/06/2021 |
| 26 | Virtual National Conference On Metamorphosis of Modern Management and Research | Conference | A study on the impact of change management on organizational culture | Presenter) | Bannari Amman Institute of TechnologySathyamangalam | 12/03/2021 |
| 27 | Virtual National Conference On Metamorphosis of Modern Management and Research | Conference | A study on the impact of employee well being in workplace happiness | Presenter) | Bannari Amman Institute of TechnologySathyamangalam | 12/03/2021 |
| 28 | Virtual National Conference On Metamorphosis of Modern Management and Research | Conference | Femvertising | Presenter) | Bannari Amman Institute of TechnologySathyamangalam | 12/03/2021 |
| 29 | Virtual National Conference On Metamorphosis of Modern Management and Research | Conference | Analysis of retail merchandising process to formulate a strategic plan and streamline the process | Presenter) | Bannari Amman Institute of TechnologySathyamangalam | 12/03/2021 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Computing device for work allocation in exam office to assort invigilation duties | CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,PRADEEP KUMAR S V ,SANDHYA D,AJITHA KRISHNAPRASAD,RAHUL R KURUP,JAYA SHANKAR,GIREESH KUMAR | 21-Nov-2024 |
| 2 | Computing device for Human Resource Management and Work Allocation | CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,NAMACHIVAYAM KRISHNAVENI,GIREESH KUMAR,AJITHA KRISHNAPRASAD,PRADEEP KUMAR S V ,SANDHYA D,RAJATH B S,SHASHIDHAR YADAV J,JAYA SHANKAR,SHARON SOPHIA JOHN,SHILPA MERIN JOY,ANJU PRASANNAN NAIR,MERCY TOM,BENNY THOMAS | 08-Aug-2024 |
| 3 | School information management device | CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN | 19-Mar-2024 |
| 4 | Device for management of Hotel Room Allocation | CHIPPY MOHAN,AJITHA KRISHNAPRASAD,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN,SANDHYA D,PRADEEP KUMAR S V ,SHARON SOPHIA J,PRIYA VINOD,MERCY TOM,GIREESH KUMAR | 23-Feb-2024 |
| 5 | Logistics Tracking Device | HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,SUDHA E,VEDAPRADHA R,SUBRAMANI K,MADESWARAN A,DIVYA SHREE V | 31-Jan-2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Introduction to Artificial Intelligence (AI) | Coursera, | Participant | 27/07/2024 | |
| 2 | Workshop on AI Assisted Literature Review | MTC Global , MTC Global | National | Participant | 22/05/2024 |
| 3 | Mastering Innovative Online Course Development | Centre for Digital Learning, | Institutional | Participant | 11/03/2024 |
| 4 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 05/03/2024 |
| 5 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Participant | 05/03/2024 |
| 6 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 01/03/2024 |
| 7 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 28/02/2024 |
| 8 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 23/02/2024 |
| 9 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 23/02/2024 |
| 10 | Scaffolding Adult Learning Through Learner-Centered Approach | TLEC - Christ University, | Institutional | Invited Resource Person/Trainer | 22/02/2024 |
| 11 | DST Sponsored Technology Based Entrepreneurship Development Program ?Biomedical Equipment | Hindustan Institute of Engineering and Technology, | National | Invited Resource Person/Trainer | 04/02/2024 |
| 12 | Empowering Education with AI based Learning Concept for Global Competence | Holy Cross College - Trichy, | International | Participant | 29/01/2024 |
| 13 | Mastering Innovative Online Course Development | Centre for Digital Learning, | Institutional | Participant | 08/01/2024 |
| 14 | FDP on "Secure the Future- Ideas to IP for Business Value" | School of Business and Management - BYC, | Institutional | Organiser & Participant | 25/08/2023 |
| 15 | One Day National Workshop on CHATGPT in Higher Education and Research | Hi Learn Edutech Institute, Hi Learn Edutech Institute | National | Participant | 27/07/2023 |
| 16 | FDP on "Looking Forward for Enlightened Higher Education" | Hindusthan College of Arts and Science, Hindusthan College of Arts and Science | National | Participant | 15/02/2023 |
| 17 | Curriculum Design and Revision with specific focus on OBE | Staff Development College, | Institutional | Participant | 05/12/2022 |
| 18 | "Impactful Speaker"-Public Speaking Program | Indian Leadership Academy, Indian Leadership Academy | National | Participant | 27/11/2022 |
| 19 | Train The Trainer - Foundation Program | Indian Leadership Academy, Indian Leadership Academy | National | Participant | 05/11/2022 |
| 20 | Digital Pedagogies for achieving Sustainable Development Goals in Education | All India Association for Christian Higher Education and Lady Doak College, Lady Doak College | National | Participant | 06/10/2022 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | DAVID WINSTER PRAVEENRAJ D | Workshop on "Refining Business Ideas with Business Model Canvas" | Paid |